Ever since Whole Foods and Amazon announced its merger, I’ve been wondering if they could find a way to get that food bar shipped to my door.
Think of it: a selection of up to eight hot soups during cold months. Fresh sushi. Kale tossed in that amazing garlic tahini dressing. The Entire. Cookie. Bar.
Sign me up! Show me the app! Free shipping, right?
Apparently, not quite. Whole Foods doesn’t provide delivery on hot bar items. Their private label products, like the 365 Everyday Value, will be available via Amazon.com and AmazonFresh, an online grocery delivery service, as the company integrates its systems over time. But in between time, the public may see some benefits we’re not used to seeing at Whole Paycheck, I mean Whole Foods. Like lower prices. On selected items. As I shopped the aisles this morning in a Maryland suburb, I found quite a few items marked down. Hass avocados are now $1.49 each, marked down from $2, which is a lot better than the 2 for $5 avocados my neighborhood grocer was offering yesterday. Organic Whole Trade Bananas are 69 cents a pound now, down just 10 cents. Organic Fuji apples are $1.99 a pound, down from $2.99.
But before you go and fill up an entire shopping cart, there’s a few things you should know.
5 Fast Facts About the Whole Foods Merger with Amazon
- Staple grocery items will be cheaper. Think butter, eggs, and select organic produce like avocados, apples and bananas.
- That fantastic organic rotisserie chicken will also be part of the price cuts.
- Expect lower prices on their line of responsibly-farmed salmon and tilapia.
- Amazon Prime will become the customer rewards program at Whole Foods. Eventually, shoppers with an Amazon Prime membership will have access to coupons, special savings and other “in-store benefits,” the company says.
- Amazon Lockers will be available in some Whole Foods stores. So if you need to return an item to Amazon.com, you can drop it off at the locker during your trip to the store. You can also have products shipped from Amazon.com to your closest Whole Foods with a locker for pick up.
The merged companies called the lower prices a “down payment” on their vision to make healthy and organic food affordable for everyone.
It will probably still be necessary to shop the “outer aisles” at the store–focusing on produce and staples- to keep the shopping bill down. This morning I didn’t see any of the Amazon sales stickers on the middle aisles near the boxed food, bread, tea and coffee. Don’t expect discounts on their prepared foods, like the hot food bar or the coffee station. At least not yet.
Whole Foods is not my main grocery store, but I end up shopping there at least once a week to find allergy-free snacks and treats for my youngest baby. You can’t imagine how hard it is to find snacks free of dairy, nut, tree nut, soy, or lemon extracts–all of my daughter’s allergies. It’s also very challenging to cook family meals with these allergies in mind.
At Whole Foods, I’ve been able to find vegan muffins in their bakery section and baked crackers and cookies without those allergens.
I’ve never included Whole Foods in my weekly price comparisons; I have several options, including an Aldi’s, Costco and several other natural grocery stores within a few miles of my home. But now that Whole Foods is touting lower prices, I may look for more reasons to go there.